The atmos empire just expanded. The sneaker retailer just opened the doors on their new Sports Lab location, a spot designed by the likes of Torafu Architects. As you can see from the photos below, the boutique will house plenty of the goodies that their other locations have been so celebrated for-exclusive Air Max releases, the finest of Nike Sportswear goods, a host of killer inline creations, and more. Continue reading for some scenes from the atmos Sports Lab and Nike Free Run 5.0 V4 let us know if you’ll be out in Tokyo anytime soon to check the spot out.

Arriving as the antithesis to the recent Nike Free Run 3.0 V5 bright bunch of Nike SB Dunk Mids including that from the “Beavis and Butt-head” group and the “Watermelon” is this, a muted black and brown pair. Of course arriving in this case means that the preview is arriving-not the actual shoes (Those should be coming sometime next year). The material is an interesting one, with the toecap and heel wrap getting outfitted with a slick textured surface that isn’t exactly identifiable in this shot. See the whole preview below and stay tuned to find out when and where you can buy this Nike SB Dunk Mid.

Kristen Wiig made a surprise appearance on Late Night with Jimmy Fallon last night, and she decided to don the classic 23 jersey and a bald cap to impersonate Michael Jordan. If that seems strange enough, she gave Jimmy Fallon a signed copy of Michael Jordan’s signature cologne and maneuvered her Nike Free Run 3.0 V2 way around trivia questions all while wearing the Jordan SC-1. While not the best MJ impersonation, you can always count on the SNL alumni for some laughs! Check out the segment and additional photos below.

What took you so long? That’s the question being asked of the Nike Air Force 1 Low “Hologram” style, a shoe that’s got a close relative in the from of the Nike Hyperflight Max “Hologram”. The confusion comes from the disparate release dates-the Hyperflight having already hit stores back at the end of June. Of course this pair is a little bit more conservative with its application of that lenticular touch. See the shoes after the click and watch for them now at NSW accounts including Oneness.